Business Coaching

So, what is Coaching exactly?

A split second. That’s how fast many of us must make decisions at work. When time is of the essence, it’s imperative to be able to think quickly, be decisive and understand the landscape. Decision making is just one skill that executive leadership coaches can teach.

So, what is coaching exactly? Business coaches act as coach, educator, mentor, guide, confidant, and challenger to those that carry the burden of executive level leadership, the c-level executives as well as their direct reports. The goal is “holistic development of the executive.”

According to Tiffany Gaskell, Global Director of Coaching and Leadership at Performance Consultants International, “Executive coaching unlocks leaders’ potential to maximize their own performance and that of their organization.” The ECCR Group Business Coaching program will help you:


See yourself more clearly

This sounds simple but is actually very important. Research has shown that most of us don’t see ourselves very clearly and that it matters: accurate self-awareness in leaders is highly correlated with organizational effectiveness and profitability, and employees prefer to follow leaders who see themselves clearly (and are willing to share their perceptions).

When you engage with a good coach, he or she will generally gather input about how others see you at the beginning of the engagement and share it with you. (The best coaches will also pattern the feedback into key themes, to further clarify others’ perceptions of your key strengths and growth areas.)

Throughout the coaching engagement, your coach will also share his or her perceptions of you, based on observation of you and your interactions with others. Most important, if your coach is effective, he or she will help you build skills to see yourself more clearly: to question your assumptions about yourself,  get curious about where you’re strong and where you need to grow, and learn to see yourself with “fair witness” eyes.

See Yourself Clearly

See others more clearly

Over the years, we’ve often seen leaders run into problems because of their inaccurate assessments of those around them. They may lose good employees because they don’t recognize and support their capabilities or keep poor performers too long because they think they’re better than they are.  

They may stumble politically because they over- or underestimate someone’s ability to have an impact on their career success. A good and insightful coach will often have more neutral and accurate perceptions of those around you than you will and will share those perceptions with you (especially if he or she is doing other work in your organization).

And — because skilled coaches work to make their coaching clients independent — he or she will also help you apply the same mental skills you learned for seeing yourself more  clearly so that you can become more accurate in your assessment of others.

See Others Clearly

Learn new ways to respond

Marshall Goldsmith, perhaps the best-known executive coach in the U.S., wrote a book called What Got You Here Won’t Get You There.  It’s a wonderful title because the idea is so true. We all have a set of capabilities and responses that may serve us well as mid-level employees but that won’t help us as more senior leaders. 

For example, I coached a very smart and capable senior vice president in a media company a couple of years ago who was still mostly just putting her head down and getting her work done — she hadn’t learned to bring her team together and ensure they were all working in sync toward the highest-priority goals.

I was able to help her see that her success now depended not only on the quality of her own work but also on her ability to inspire and direct others.  I worked with her to learn the necessary skills and shift her mindset — and she now has new, more useful tools in her “leadership toolkit.”


Leverage your existing strengths

Having an effective and supportive coach can also help you see and leverage strengths that you already have but that you may be underestimating.


Build more productive relationships

Leaders can dramatically limit their effectiveness by only being willing or able to build strong relationships with certain kinds of people. And all too often, that means people like themselves — in background, race, gender, beliefs, or work style.

A good coach can help you recognize that tendency in yourself and work against it, both by helping you see and question the limiting assumptions you make about people who aren’t like you, and by offering you tools to support you in understanding and creating strong and vital working relationships with a wider variety of people. (Here’s one of our favorite models — we use it in pretty much every coaching engagement and also as a tool for building teams.)

Build Relationships

Achieve what you want

This is the bottom line for an effective coaching engagement. A good coach can help you get clearer about your goals and dreams, and about what you’re capable of doing in order to achieve them. He or she can also be a powerfully useful support system on your journey: someone who knows you very well and wants the best for you — but is a neutral third party. Unlike your family or your employees, your coach isn’t dependent on you for his or her success. 

He or she can be honest with you about how you’re doing, reminding you of what you’ve said you want to achieve and letting you know what you’re doing that’s supporting your intentions — or getting in your way. Finally, and most importantly, your coach can teach you new ways of thinking and operating, new skills that will allow you to better reach your goals and create the career you want.

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